In todays market, business retailers and service providers alike have been transitioning their advertising dollars into enhancing their web presence. The number of consumers surfing the web is increasing at an astounding rate and many of them are purchasing direct from online sources.
The fact that so many people are obtaining news and information from online sources, more than the once traditional television and print media, tells us that the best place to find and inform consumers is online.
So, how do you begin to market your product or service online?
For starters, you need a web site that provides up to date information about your product or service. Many times, an initial business web site tends to appear like an online brochure. This is fine to start out. And thinking in terms of a brochure, it is wise to provide the necessary information and display some nice graphics and photos to help demonstrate your product or service. Selecting a consistent color scheme is also important. Try to stick to the color scheme for all of your marketing touch points. This will help build your brand and enable customers to quickly recognize your product or service in the marketplace.
If you already have a nice basic web site, the next step might be to enhance it in terms of layout and graphics. Professional photography can be a quick fix to add interest to your page. It is easy to spot professionally optimized images and is one of the most important details judged by customers. By adding some current images and updating the layout, your web site will have more impact and generate more buzz than before.
The most important step and goal for your web site:
The latest trend in web design is to create a more interactive experience for your customers. Determining how to incorporate some type of interactive experience can be a tricky task. But with some planning, your web site can become more than an online brochure. If you are selling products, providing a 360 Rotating Product View can be a surefire way to involve your customers. By using the mouse, customers can control the product view angle and see every detail of the item they have selected. A good idea for a restaurant owner is to provide a 360 Panoramic Photo of your establishment. Customers can take a virtual tour by moving the mouse around the image. Additionally, it is nice to show off any specialty items with a professional photograph.
Remember, the best web site for your business is the one that helps your customers identify your product or service and provides the necessary information that calls them to action.
Next up, learn how to get your new web site noticed. We will examine some Search Engine Optimization (SEO) tips.